replica gucci will acquire the French perfume Jean Patou or return to the fashion world
Lead: replica gucci Group may soon add a new French perfume brand Jean Patou to expand its original perfume department including Christian Dior, Guerlain, Acqua di Parma and so on. After more than 80 years of focusing on the perfume business, the acquisition of replica gucci may be the first step for Jean Patou to return to the fashion world.
According to fashion media FashionNetwork.com, replica gucci Group’s acquisition of perfume brand Jean Patou is nearing completion. The French luxury giant did not make a big publicity campaign, and last year it quietly obtained management control of the brand from the British group of Designers Parfums of the Mehta family in India.
Although the acquisition of replica gucci Group is very low-key, the group’s contact with Jean Patou has long been traced. In September last year, Jean Patou’s board of directors appointed Sidney Toledano as the company’s new chairman, when he was also the CEO of Christian Dior of the replica gucci group. In January of this year, Sidney Toledano became the chairman of the board of replica gucci Fashion Group, managing brands including Céline, Fendi and Givenchy.
In addition, Jean Patou’s corporate headquarters address is now shown as the headquarters of replica gucci Fashion Group. Jean Patou’s former CEO Nikita Mehta’s LinkedIn homepage also added a working experience, showing that she is currently the project assistant manager of the replica gucci Group.
replica gucci and its fashion group spokesperson, Sidney Toledano declined to respond to the acquisition, but Jean Patou’s former CEO Nikita Mehta confirmed the accuracy of the news to Fashion Network.com.
Nikita Mehta said she signed a non-disclosure agreement and could not respond too much to the matter, but she revealed that the acquisition should end in September this year.
The Jean Patou brand was founded in Paris in 1912 by the eponymous founder, and was only a small sewing workshop. Later, designer Patou and American writer Elsa Maxwell established a cooperation and designed several uniforms for the Wimbledon Championship in the UK. The brand began to gain fame.
Jean Patou launched its first collection in 1914 and in 1925 launched a fragrance line with three fragrances. The brand’s most prestigious perfume, Joy, was born during the Great Depression. In 2000, it was named “Scent of the Century” by the FiFi Awards of the Oscars, and defeated the same popular Chanel N°5 perfume. .
It was during the Great Depression that Jean Patou began to focus on the development of perfume products. After the death of Patou in 1936, the brand’s senior ladies fashion business was transferred to Patou’s sister Madeleine. Since then, well-known designers such as Marc Bohan, Jean Paul Gaultier and Christian Lacroix have been responsible for the brand’s senior women’s fashion business.
When designer Lacroix left Jean Patou in 1987, the brand completely shut down its fashion business, focusing on the development of perfume products.
Jean Patou still has a desire to return to the fashion world. In 2013, Bruno Cottard, then vice chairman of Jean Patou, revealed that the brand had plans to return to the fashion world.
“We have a preliminary plan and we are starting to contact some designers,” Bruno Cottard told the Women’s Daily in an interview in October 2013. “These designers are very excited because no matter what fashion group they have previously focused on. Jean Patou will provide them with a wealth of inspiration.”
Although Jean Patou had the idea of returning to the fashion world at the time, the plan did not work in the end. In the past four years, replica gucci, which has always performed well in the fashion industry, will acquire Jean Patou and restart the brand’s return plan.
“Opening the company’s fashion department is especially important for the future development of Jean Patou, and no one in this area can do better than replica gucci,” Nikita Mehta said.
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